Pioneer Electronics of Canada, Inc. Privacy Policy

We have created this Privacy Policy to explain the privacy practices of Pioneer Electronics of Canada, Inc. (“Pioneer”) and to demonstrate our commitment to your privacy.  This Privacy Policy is applicable to all users of websites operated by or on behalf of Pioneer (“Pioneer Websites”) and all customers and other individuals who provide their personal information to Pioneer. 

What is Personal Information?

Personal information is information that can attributed to an identifiable individual.  Information that has been aggregated or otherwise made anonymous does not constitute personal information. 

Sources of Personal Information Collected by Pioneer.

Pioneer generally only collects personal information from you, from someone who may provide personal information on your behalf, such as your parent, or from your interaction with Pioneer or Pioneer Websites.  For example, you provide personal information when you:

Pioneer may collect personal information from a third party whom you have authorized to provide us with information, such as our distributors, our marketing partners or a business information provider.

What Personal Information Does Pioneer Collect?

We only collect personal information that is relevant to our relationship with you.  The type of personal information we generally collect and maintain includes your name, mailing address, email address, telephone number, purchase and warranty history, credit card number, communications and complaints you may have about our products or services, a record of promotions offered to you, your product preferences and your participation in any of our promotions or contests.  We collect your personal information in connection with a variety of interactions we may have with you, including:

The use and disclosure of your personal information is limited to the objectives for which it was collected as described in this Privacy Policy.

What Other Information Does Pioneer Collect?

Automatic Information: We automatically receive and record certain types of information whenever you interact with the Pioneer Websites. This information, which is recordable any time you use the Internet, includes the Internet Protocol (IP) address used to connect your computer to the Internet, your domain name, and computer and connection information such as browser type and version. We use this information to learn how you use the Pioneer Websites, to remember your visits, and to diagnose problems. In addition, like many websites, we use a technology called "cookies" to record your activity while visiting the Pioneer Websites. A number of companies and browsers offer utilities designed to block the passage of automatic information or the use of cookies. Although these utilities will prevent you from having a personalized experience at the Pioneer Websites, we want you to be aware that these tools exist. Additionally, "pixel tags" (lines of code also known as clear GIFs) are placed selectively on this website and in advertisements that link to it to analyze general usage patterns of visitors. These pixel tags are programmed to collect only non-personally identifiable information. We also use pixel tags in email announcements sent to opt-in recipients to measure, as a whole, the level of interest in the announcements.

More Information About Cookies:  Cookies are small text files that are placed on your computer's hard drive through your Web browser to enable us to personalize your Web browsing experience, including allowing our system to record your logon and password. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take advantage of several features on the Pioneer Websites, and we recommend that, in order to benefit from these features, you leave them turned on.

How is My Personal Information Used?

Pioneer only collects your personal information in connection with your interaction and relationship with Pioneer.  These purposes include:

  1. Administering any transaction entered into with you, including the provision of products, services and information you have requested as well as processing any related purchase or return;
  2. Verifying your identity in accordance with established industry practice in connection with any purchases, warranty claims or other interactions with you.  This may include the collection of additional personal information on the Pioneer Websites during the purchasing process, such as your phone number and address, as necessary for our participation in credit card verification programs.
  3. Understanding your preferences to allow us to provide you with customized offerings or communications, including promotions that we believe will be of interest to you;
  4. Responding to any communications you have provided to us, including all claims, complaints, questions or concerns you may have.
  5. Determining your eligibility for our products and services.
  6. Administering your participation in any services we offer including warranty programs, promotions and contests.

Unless you otherwise indicate in you’re My Account profile, we may use your contact information for the purposes of providing you with information that we believe will interest you and may otherwise solicit your opinion on our products or services.


Pioneer only collects, uses and discloses your personal information with your consent. If you are under the age of majority, please obtain the permission of your parent or guardian before providing us with any personal information.  The form of consent you provide may vary from implied consent to express consent, depending upon the circumstances and the sensitivity of the personal information involved.  By providing us with your personal information or otherwise engaging in a transaction or interaction with us, you consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy.

Does Pioneer Share My Personal Information?

Pioneer does not sell or rent your individual information to third-party marketers, data collection companies or any other entities. Pioneer only shares personal information within the Pioneer family of companies and their service providers who assist Pioneer in fulfilling its obligations to you.  These entities provide specialized services such as information storage, purchase fulfillment, collection of overdue accounts and consent based marketing support. Our service providers are only given the personal information needed to perform the required services.  We contractually require our services providers to protect the privacy and security of your personal information in accordance with this Privacy Policy and to limit the use of your personal information to the service being provided.

Pioneer may disclose personal information for legal reasons.  For example, Pioneer may be required to disclose personal information pursuant to a court order or in response to a subpoena.  In addition, Pioneer may need to disclose your personal information to protect its rights and property, including to investigate fraud or other misconduct.

In the unlikely event that Pioneer, or substantially all of its assets are acquired, customer information may be one of the transferred assets.

Aggregated (consolidated) demographic information which does not reveal information attributable to an identifiable individual may be shared with third party advertisers to describe our online customer base. This information is purely statistical in nature and cannot be tied to the individuals who provided the data.

How Is Personal Information Protected?

Physical, electronic and administrative safeguards have been implemented to protect your personal information from unauthorized access and use.  These safeguards are commensurate with the sensitivity of the personal information involved.  For example, the Pioneer Websites use encryption and verification technology to protect your sensitive personal information transmitted through the Pioneer Websites.  Secure Socket Layer (SSL) software is used to protect your sensitive personal information transmitted over the Internet from our Pioneer Websites. Pioneer uses firewalls between its internal network and the Web to allow only clearly defined traffic to access specific services. Network servers are protected by both physical and system level security in a data center facility made accessible on a need-to-know basis using unique IDs. The Pioneer Websites are registered with a site identification authority that enables your browser to confirm our identity before you send any information. During the registration and checkout process, Pioneer uses a server ID (or a digital certificate) together with industry-standard 128-bit Secure Sockets Layer (SSL) encryption to protect sensitive customer information during both transmission and storage. You can confirm the presence of security measures when transmitting data through your security-enabled browser by looking for:

Where Is Your Personal Information Located?

Your personal information may be stored in servers owned and operated by Pioneer, its affiliates and their service providers.  Personal information will generally be located in the United States.  Regardless of where your personal information may reside (i) the safeguards described in this Privacy Policy will be implemented to protect your personal information and (ii) you will be able to access and update your personal information as described in this Privacy Policy.  When outside of Canada, your personal information will be subject to the application of applicable local laws.

Retention Practices and Information Options

Personal information is only maintained as long as prudent business practices dictate.  You can manage your personal information options, including your subscription preferences and what personal information we maintain by accessing, modifying, deleting or otherwise managing your information and preferences using the My Account function on the Pioneer Websites.  Please note that you will not have the option to delete all personal information we have about you, including personal information related to warranty claims and refunds.

Accessing, Updating and Learning More About Personal Information Collected?

If you have any questions or concerns about the personal information collected about you or about our privacy practices or otherwise wish to contact us to request access or updates to your personal information, please contact us at the following address:

Changes To Privacy Policies

Pioneer reserves the right to amend, modify or supplement this Privacy Policy at any time.  However, unless we otherwise obtain your consent, we will only use and disclose your personal information for the purposes identified in our Privacy Policy at the time your personal information was collected.

Links to External Sites

Any external (non-Pioneer) websites to which we provide links will be subject to their own privacy policies and practices, and you will need to review those policies. Pioneer is not responsible for the practices of such sites.

Effective July 17, 2008